Tasked with bringing the company livestream to Midland, we were given complete creative freedom. We proposed evolving the broadcast into a true live event by integrating an in-person audience to elevate the energy and engagement.
We integrated the CEO and board of directors remotely by leveraging low-delay encoders that enabled realtime interaction with the hosts
Starting with a live drone shot set the tone and energy for the entire broadcst.
We saw the potential in the patio immediately, but needed to control the background. A scrim on the pergola solved that, and the window on the left was a massive bonus—it gave our small crew a dedicated spot to work without being on top of the talent.
We honestly weren’t sure if our fabricator could pull off a build this specific, but we took the risk anyway. He absolutely nailed it—the custom desk turned out even better than we’d hoped.
Behind the scenes with 60 minutes to go. This show was new territory for us—definitely a risk to greenlight—but I’m thankful we had a leadership team willing to trust our gut on a brand-new format.
